Trade groups target voters through pro-business network
- July 12, 2012 |
- LORI SHARN BRYANT
How some national associations turn to BIPAC for get-out-the-vote and advocacy tools; board includes a whos who of CEOs RELATED CONTENT BIPAC CEO's vision: boost return on political investment Theres a new app for GRbut only BIPAC members can get it for their associations. Just last month, when the Financial Services Institute launched its advocacy application for mobile devices, the association got lots of attention, particularly from executives of other trade groups. Chris Paulitz, FSI managing director, marketing and communications, said he received a slew of calls and emails asking, Where did you do this? How do we do it? Who do we call? The app is a… Read More